Happy Tails was co-founded in the mountains of Northern California by Lezlie and Stan, and came of age in the San Francisco scene in 1997. Built upon a commitment to using innovative design and revolutionary construction methods, Happy Tails became the leading, high quality, professional maker of floggers and whips world-wide by early 1998. Perfect clicker-cut tails from every kind of hide, the first to use kangaroo lace for handles, introducing a variety of classic and new handle patterns, with a unique style that suits every taste and preference. Immersed in a variety of fine arts and handcrafts since childhood, Lezlie draws on those multi-ethnic and mixed-media artistic traditions from around the world - skills honed by participation in national and international artisan groups and associations, competitions for excellence - and 29 years of pioneer, small-farm life-skills, made Happy Tails possible. All of this goes through her hands into every single item she's made and designed.

It all began when Lezlie decided she was going to learn how to plait (braid):

It takes a certain kind of temperament, incredible patience, and hundreds of hours of practice to be able to plait fancy handles and do the complex pineapple knots... Just one knot takes about 6 continuous feet of leather lace to weave, a three-pass pineapple knot up to 15 feet! Many plaiters develop extremely strong hand, finger, and forearm muscles from the long hours of daily gripping and pulling. Few can do it in their spare time, and even fewer can do it for a living.

I've been asked many times "How long does it take you to do a knot?" The real answer lies in the innumerable hours I've put in, cussed, and physically/mentally *hurt* to get to the point of my perfection, not just how fast am I now. It took blood, sweat and tears, literally. When I was learning and memorizing the mathematical algorithms, sometimes I'd lock myself in the bedroom and cry for an hour when I couldn't get part of it right. But afterwards, I'd gather myself up and get back at it again. You have to have that patience, the drive, and the willingness go through all of that to become the best. The learning curve has been vertical for as long as I can remember, and even now, it's still vertical when there's something new on the horizon I have to master.

Since then, she's worked her magic on 30,000 floggers, taking great pride in excellent craftsmanship and workmanship. And the rest is history.

The middle years.

After 11 years in California, in mid-2008, Happy Tails relocated to a farmstead in NE Iowa. Things became complicated when a rare, serious medical condition struck her twice. Then, in mid-2014, Lezlie and Stan separated. Lezlie returned to flogger-making in 2017. The old Happy Tails is no longer in business.

The Phoenix has risen from the ashes:

Lezlie returned with the new revolution and evolution of Happy Tails which includes her talented son and daughter-in-law, and the same great floggers! And, after an absence, Lezlie is back in northern Iowa. We're excited and happy that Happy Tails is back!

Why our stuff is so good:

We aren't amateurs working part-time. We're professionals with a combined 90 years of experience in our craft, and we're dedicated to our work. Happy Tails is our sole creative focus and we put long hours and lots of passion into everything we do. We have a customized, state-of-the-art 25 ton, Italian-built clicker press and forged dies to precision-cut our flogger tails, and a wider variety of great hides than any other maker. We've made improvements behind the scenes because 'innovation' is still our middle name. Great minds think alike, and we're doing what we do best: making great floggers - which you to take pride in owning and using!

Happy Tails, point by point.

The things that make us stand out from all the rest:


This is our lives and our livelihood, which we take pride in doing better than anyone else. Our team members bring all that we do best together, in our work. No slacking, no distractions, focusing on what's most important: serving all of the leather and BDSM communities.


In our company with real equipment, like our new clicker press, dedicated workspaces, and superior materials. No quilter's rotary cutters and rulers, no close-out, discount-priced hides. Investing time, effort, attention to detail, and loving care in everything we do.


A forward-looking devotion to new horizons, the creative development of new products, the return to vending at events around the country, always evolving to meet and serve the present and future needs and preferences of our customers. We listen to what you tell us!


Impeccable customer care and individual attention given to every order. Respecting people, animals, the environment. Conservation and protection of natural resouces, human rights, and an anti-cruelty stance to all creatures.


Our commitment to superior-quality products has never wavered for 20 years. We don't make ugly, cheap "dead-animals-on-a-stick" and what you see on our website is exactly what you'll get. Building trust with integrity.


Everything we make and sell is designed for sleek appearance and comfortable utility, built strong to last for years. Complimentary proportions, colors, patterns, shapes. Neat and precise construction.